Nearly every entrepreneur will tell you that he loves his business. Use your bio – Make sure you include a brief bio at the bottom of your post so people know who you are and what you do. So those nifty little search engines will find you in numerous places with different results.As respect for your guest posting invitation.Keep the guest content clean – Guest posting is the welcome opportunity to establish your credibility, not flagrantly flout your services, so ensure the content you write is interesting for their audience and not just an advertisement for you.įresh content – While guest posts may be similar to content you’re already covered, ensure it’s not the same. For your site, link to relevant content or similar articles that may appear on different media. You’ll need to be selective about when this is appropriate. Use your backlinks – If possible, incorporate backlinks into your guest posts to drive people to your site for further information. Your brand – Ensure all messages and tweets you feed out are branded, so people know they’re coming from you and who you are. Your list - Have a contact list that is up to date with people interested in hearing your news. If you can’t describe the post you want them to publish in two or three lines, it’s probably not a good post anyway. Most people get carried away describing their ideas and tend to ramble. Your email should be short and to the point, and you should sum up your post in three sentences or less. You already know what it’s like getting emails from people who want something, so when you pitch your guest post idea, keep that in the back of your mind. Pitching a blog post without being annoying Reading not just older posts on the site but also the comments on those posts is a great way to get a feel for who the audience is, and there’s a good chance you’ll find inspiration for a topic there as well. Think about who they are, what they like to read, if they want something more analytical or narrative, if they want photos or charts, etc. It’s important to remember that you’re writing for someone else’s audience when guest blogging, not your own. When brainstorming an idea for a post, you’ll likely fall into your normal rhythm of cooking up topics. Doing research is okay nobody expects you to know everything, and looking things up, so other people don’t have to, is a great way to provide value, whether as a guest post or on your blog. If your startup recently did something unique and got a surprising result, that would probably make a good blog post. This doesn’t mean that you need to be an expert, though. If you have blogs you regularly read and think would be a good fit for your guest blog post, engage with them in comments or on Twitter, share their posts when you think they have value, and pass along things that you think would interest them but that they may have missed.įor your topic, you should choose something that you’re qualified to write.
You’ll also have a much greater chance of success if whoever runs the blog has some idea of who you are. Ideally, you’ll be a regular reader, but at least you should know their writing style, who their audience is, and the topics they’ve already covered. You should always have at least some familiarity with the site you’d like to pitch to before doing so. If you can provide real value to that audience, then there’s a good chance the curator of that platform will allow you to do so. As a startup, you have a limited audience you can reach, while elsewhere there are existing audiences you can leverage. It’s always nice getting a strong shot of SEO juice, but the main reason to guest blog is the increased traffic, getting your name and brand out, and social media shares that further fuel the cycle. It’s also the chance to feed people back to your services via backlinks or searches.įor your established audience, it shows you’re active in the industry and an authority on the issues that matter to them.īut you need to let them know it’s happening, which is why every business should be alerting their list of customers that they’re out and about actively practicing and commenting on what you preach. Guest posts are an excellent opportunity to establish your credentials to an audience that’s greater than your own. The key is to create great content and use it across your media channels, repurposing it or refreshing it at will, and sharing it with the world when you’ve taken the time to whip it up. Importantly it’s the vehicle to address any issues affecting your clientele.īut the catch is your audience has to keep coming back to you to know what you’re saying. It’s the chance to highlight your services, provide pointers and advice or profile the latest events occurring within your business.
Produced weekly, fortnightly, or monthly, your own blog is the opportunity to create content to reach out to your direct clientele.
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